Why use a facial serum? The love and lore of organic oils go back thousands of years. Greek Olympians bathed in it, Roman Kings were anointed by it, and for centuries, life was illuminated by it. It is a beloved and staple ingredient in skincare worldwide and a natural way to heal your skin. What you put on your skin is just as significant as what you put in your body, Your skin is like a sponge. It absorbs everything that you put on it - the good and the bad. We only want the good stuff.